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Why I'm Starting "Let's Decode" - By Kenneth Mathews

CEO Insights 03 Aug 2026

Discover why Kenneth Mathews launched Let's Decode, a podcast exploring entrepreneurship, startups, leadership, innovation, and the stories behind successful businesses.

Why I'm Starting "Let's Decode" - By Kenneth Mathews

The world doesn't need another podcast. It needs better conversations.

Every day, we consume headlines, success stories, and short clips that tell us what happened. But very few people stop to ask why it happened or how it was built.

That's where Let's Decode begins.


The name itself represents a simple idea: every business, every creator, every leader, every innovation has a story waiting to be decoded.

Behind every successful founder is a series of failures. Behind every great brand is a bold decision. Behind every breakthrough is a problem that someone refused to ignore.


As entrepreneurs, we're often shown the destination but rarely the journey. We celebrate outcomes without understanding the process that created them.

I wanted to change that.

As the host of Let's Decode, my role isn't to interview people for headlines. It's to uncover the thinking behind their decisions, the lessons hidden inside their failures, and the experiences that shaped their success. Whether it's a startup founder, an investor, an artist, a creator, a CEO, or someone building quietly behind the scenes, every guest has something worth decoding.

This podcast is for the people who ask bigger questions.

Why did this company succeed?

What makes a great leader?

How do ideas become businesses?

What happens when things don't go according to plan?

Those are the conversations we're here to have. I'm Kenneth Mathews, entrepreneur and founder of EntryTicket, and I believe the best education doesn't always come from classrooms it comes from conversations with people who have lived the journey.

Welcome to Let's Decode.

Because sometimes, the answers that change your life aren't found in books they're found in conversations.

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